Mustika Land is Optimistic about Launching New Projects in the Political Year

THE political year is no longer scary for property businesses. Previously, business actors tended to reduce the tension of business activities ahead of the democratic party due to political and security considerations, but instead expanded their business. Because business actors, especially property developers, are optimistic that the 2024 general election which will be held in February 2024 will be peaceful and will not have a significant impact on demand for houses in the middle segment which is currently high. Especially considering that the housing backlog (shortage of supply) in 2023 will reach 12.7 million houses. Mustika Land Group, for example, remains optimistic and has confidence in developing new projects approaching the 2024 elections. The latest project is Mustika Garden Tamansari, Cibitung, Bekasi Regency, which is the 19th project from the Mustika Land Group. Previously, its flagship project, Mustika Village Sukamulya, Cikarang, Bekasi Regency, won the award for Best Affordable Transit Oriented Development (TOD) Residential at the 2023 Golden Property Awards (GPA). This success is a strong encouragement for Mustika Land Group to continue moving forward. and introduce high-quality projects. According to PT Mustika Land Development Chief Executive Officer David Sudjana, this award is very encouraging and serves as inspiration for the team to continue to innovate in subsequent projects. By developing quality houses, attractive designs, but very affordable prices, when compared to other housing in its class. "We are proud that the work that has been done so far has been appreciated by the public through credible institutions such as Indonesia Property Watch. "With this award, we are more confident in developing innovative products, but still at competitive prices," said David Sudjana in an official statement received, Monday (17/10). David said that this spirit of innovation will also be implemented in this latest project. The very strategic location of Mustika Garden Tamansari is in the connecting area between Bekasi and Bogor, making the traffic lane in front of this housing complex very active. Moreover, continued David Sudjana, there will be a South Setu toll gate (Cibitung-Cimanggis or JORR II) that can go directly to Jakarta. The distance from the toll gate to Mustika Garden Tamansari is only about 3 km, so in terms of location it is very strategic, easy to access, busy, and is a very developed area (sun-rise property). "The Mustika Garden Tamansari housing complex is being developed on 25 hectares of land and we will build around 2,000 housing units. "The plan is that there will be four clusters on offer, the first cluster will start to be marketed between November or December this year, as well as the inauguration of the show unit," explained David Sudjana, whose details were not yet available. Like previous projects, apart from easy accessibility, Mustika Garden Tamansari also offers quality products and attractive designs at affordable prices. This is in accordance with the target market, namely young people, millennials, especially Gen Z. "The concept we offer is very suited to the character and needs of millennials. Namely, practical, modern design, multifunctional, and also a place for healing. "Because of that, we provide functional facilities for young families, such as sports, play and rest facilities," he said. In the Mustika Garden Tamansari project, Mustika Land Group is collaborating with Scientex Berhad (a leading property developer from Malaysia) and Creed Group (a Japanese real estate investment company). David said that his party was very proud to have the trust of foreign developers to work together. He hopes that this collaboration will combine local market knowledge and expertise from Mustika Land Group, property development and construction technology experience from Scientex Berhad, and real estate investment and branding expertise from Creed Group. "We can synergize with Scientex and Creed because we have the same vision and passion, building residential spaces with the Smart Premium House concept, where every house is built to ensure not only quality but also affordable prices. "I'm sure consumers will really benefit," explained David. Mustika Garden Tamansari will offer two-story houses with prices starting from IDR 500 million to IDR 1 billion. Compared to competitors in the area, the price offered is still 20 percent below market price. "This housing is in a very strategic location, which is only 5 minutes to the South Setu Toll Gate (Cimanggis - Cibitung Toll Road section). "This project is also surrounded by various existing facilities, such as schools, hospitals, markets and shopping centers," explained David. With a smart project concept design, active living and eco-friendly facilities, making this housing a very attractive choice for young families. A commercial area is also prepared to support the daily needs of housing residents, namely in the form of 24 shophouses with prices under IDR 1 billion. Source: https://mediaindonesia.com/economic/621899/mustika-land-optimis-launch-project-baru-di-tahun-politik